Resources Library by ANA

An automated system of collecting point of sale information from record stores

Contrary to popular belief the 1960's, with the Beatles and the Rolling Stones, were not the boom era of the recorded music industry - this happened in the late 1970's. In 1978 retail sales of recorded music were £596 million (at 1983 prices) and...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Malcom R. Mather

Company: Gallup International Association

June 15, 1984

Media planning in New Zealand

Media planning in New Zealand has altered dramatically since tho McNair on-line media research system has been available. The major advantages are due to the integration of data such as audience research, marketing information and television...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Brian J. Potter

June 15, 1984

Multinational meetings and a user-friendly computer-based information system

This paper describes an unusual information system in so far as it handles marketing data for the multinational meetings industry. Multinational meetings, as marketing researched products, represent an area little explored on a public platform. The...

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Author: Sherry Dean

January 25, 1984

Optimizing the product line

This paper introduces - necessarily briefly - OPAS, a system to optimise products and assortments. Basically, two parts can be distinguished. The first part consists of all models related to data collection and conjoint measurement, resulting in an...

Catalogue: Seminar 1983: New Product Development

Author: Rob R. van den Heuvel

November 2, 1983

Videotex: A new means of service and communication (French)

The experiment proposed by Direction Generale des Telecommunication to 180 advertising companies ended in January 1983. Such a first experiment is heralding others more or less ambitious of the same kind, which is why it is now interesting to draw...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Anne Pugnet

June 15, 1983

FARMSTAT

This paper is about the development of a series of techniques to monitor the use, by farmers, of agrochemicals and fertiliser. It describes a system which we believe to be unique, not only to Europe but to anywhere else in the world. The system...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Howard Biggs

June 15, 1983

Videotex: A new means of service and communication

The experiment proposed by Direction Generale des Telecommunication to 180 advertising companies ended in January 1983. Such a first experiment is heralding others more or less ambitious of the same kind, which is why it is now interesting to draw...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Anne Pugnet

June 15, 1983

Competitor information systems in a multi-national company

This paper has attempted to show that it is not the realisation of the value of this theory nor the constructing of a concept for such a system which is the problem, but the practical implementation in a large multi-national company in terms of...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Janet Grant

June 15, 1983

A booking-in system for a large panel

This paper has been prepared by senior executives at both AGB and Quantime, who, during the first six months of 1981 collaborated very closely throughout the specification, program writing and implementation phases of a computerised...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Mark Katz, Jonathan Jephcott

June 15, 1982